Skip to main content

How Companies Use Personal Information for Direct Marketing

Wall Street Journal correspondent Erik Larson is interested in how companies know the intimate details of our lives. His new book, The Naked Consumer, is an investigation into direct marketing techniques--how corporations collect the vast network of data they use to market their products.


Other segments from the episode on December 23, 1992

Fresh Air with Terry Gross, December 23, 1992: Interview with Erik Larson; Review of the Fellow Travellers' album "Just a Vistitor"; Interview with Katha Pollitt; Review of the film "Scent of a Woman…


Transcript currently not available.

Transcripts are created on a rush deadline, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of Fresh Air interviews and reviews are the audio recordings of each segment.

You May Also like

Did you know you can create a shareable playlist?


Recently on Fresh Air Available to Play on NPR


American Christianity Must Reckon With Legacy Of White Supremacy, Author Says

In his new book, White Too Long, Jones examines the legacy of white supremacy among Southern Baptists and other Christian denominations. Jones says the Southern Baptist Convention tends to focus on each individual's interior relationship with God — and "essentially screens out questions of social justice."


Empty Stands, No Spitting: The New Rules Of Baseball During The Pandemic

About half of the Miami Marlins' roster has tested positive for COVID. ESPN baseball analyst Tim Kurkjian explains the challenges Major League Baseball faces as play resumes amid the pandemic.

There are more than 22,000 Fresh Air segments.

Let us help you find exactly what you want to hear.


Just play me something
Your Queue

Would you like to make a playlist based on your queue?

Generate & Share View/Edit Your Queue