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How Companies Use Personal Information for Direct Marketing

Wall Street Journal correspondent Erik Larson is interested in how companies know the intimate details of our lives. His new book, The Naked Consumer, is an investigation into direct marketing techniques--how corporations collect the vast network of data they use to market their products.

22:07

Other segments from the episode on December 23, 1992

Fresh Air with Terry Gross, December 23, 1992: Interview with Erik Larson; Review of the Fellow Travellers' album "Just a Vistitor"; Interview with Katha Pollitt; Review of the film "Scent of a Woman…

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