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Capitalism Infiltrates the Soviet Union through Soft Drinks

Leslie Savan, who writes about advertising for the Village Voice, looks at Pepsi's newest ad campaign in the USSR, and reflects on the relationship between Russian culture and American corporatism.

03:30

Other segments from the episode on February 22, 1989

Fresh Air with Terry Gross, February 22, 1989: Interview with William Whyte; Review of three albums featuring Sir Thomas Beecham; Interview with Al Young; Commentary on Pepsi and the Soviet Union.

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