Garrett Brown invented the Steadicam, a technological innovation which earned him an Oscar. He tells Terry Gross about its effect on cinematography as well as his brief tenure in the folk band Brown and Dana, and his career in advertising.
David Ogilvy is one of the founders of Ogilvy & Mathers, one of the top 4 advertising agencies in the world. He joins Fresh Air's Terry Gross to discuss what he believes is and is not an effective way to sell a product.
Writer and former "New York Times" advertising columnist Randall Rothenberg's new book is "Where the Suckers Moon." He follows Subaru's ad campaign from start to finish, from choosing a new ad agency to the finished commercial's debut during the Superbowl.
Advertising great Mary Wells Lawrence. Her career spans the 1960s to the 1980s, and she created many memorable campaigns. She is responsible for the Alka-Selzer "Plop Plop Fizz Fizz," and the slogan, "I Love New York." Her new book is called A Big Life (in Advertising) (Knopf). She is a member of the Advertising Hall of Fame and the Copywriters Hall of Fame.
Jackson is the director of Annenberg Political Fact Check, a project that aims to reduce deception and confusion in U.S. politics. Jackson will talk about present-day political ads. Jackson reported on Washington and national politics for The Associated Press, The Wall Street Journal and CNN. He is the author of Honest Graft: Big Money and the American Political Process.
The new online exhibition at The American Museum of the Moving Image is called "The Living Room Candidate: Presidential Campaign Commercials 1952-2004". Schwartz is the chief curator of film at the museum. He'll talk about the history of political commercials from their inception in 1952 to the present.
When last we saw the ad men and women of AMC's Mad Men, the firm had just been bought by a British company and the Cuban missile crisis was underway. Critic David Bianculli offers a sneak peak at what additional drama the new season might hold.
The Emmy-darling AMC TV series devotes an almost fetishistic attention to style. But is there any substance beyond the surfaces? Critic-at-large John Powers goes looking — and comes back with one especially well-rounded answer.
Twenty-two years after its debut on ABC, the iconic TV drama about yuppie family life is back — in DVD form. Critic David Bianculli reviews the first season of thirtysomething, and reflects on what made the show both infuriating and fascinating.
The AMC series Mad Men -- winner of the Best Drama Series Emmy for each of its four seasons to date -- returns March 25 after a 17-month hiatus. TV critic David Bianculli determines whether it was worth the wait?
It used to be that TV's biggest annual event was the arrival of the fall season, but these days excellent shows premiere year-round. This spring, the return of AMC's stylish drama is the best reason to celebrate the season: The two-hour premiere delivers on the show's highest ambitions.