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From Patent Medicine to the Most Successful Product in the History of Capitalism

Business journalist Mark Pendergrast. His new book is "For God, Country, and Coca-Cola" shows how the soft drink became the world's most widely distributed product, and a symbol for the Western way of Life.

22:21

Other segments from the episode on June 7, 1993

Fresh Air with Terry Gross, June 7, 1993: Interview with Mark Pendergrast; Interview with Carole King; Review of Nancy Mairs' book "Ordinary Time."

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