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"Blends" in Product Names.

Language commentator Geoffrey Nunberg addresses the lengths companies go to in order to come up with the right names for new products.

03:49

Other segments from the episode on December 29, 1987

Fresh Air with Terry Gross, December 29, 1987: Interview with Robert Bly; Commentary on the Chantels; Interview with Ned Beatty; Commentary on naming products.

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