Business, Economics and Finance

Publisher Andre Schiffrin director of The New Press, and former head of Pantheon books, talks about the New York publishing world from the business side. He’s just written “The Business of Books,” (Verso) described as part memoir, part history of contemporary publishing.

Journalist Naomi Klein is the author of “No Logo: Taking Aim at the Brand Bullies” (Picador USA), a look at the global reach of multinational corporations, their pervasive use of branding to sell a concept, the impact on culture and society, and the protest movement that’s resulted.

Linguist Geoff Nunberg on the phrase “thought leader.”

Linguist Geoff Nunberg on the trend among corporate giants to change their names to create a new identity.

Linguist Geoff Nunberg considers the language of the stock market.

Daniel Gross is a New York-based writer and columnist for Investment News and the author of “Bull Run: Wall Street, the Democrats, and the New Politics of Personal Finance” (PublicAffairs). He has worked as a reporter at the New Republic and Bloomberg Business News. Gross is the author of Forbes Greatest Business Stories of All Time (Wiley, 1996).

Former mail order magnate J. Peterman. His text-heavy apparel catalogs spun stories of adventure, and earned him a place as a fictional character on the hit T-V series "Seinfeld." But his business failed, and now he's written an article in the current issue of "The Harvard Business Review" to tell what happened.

Neil Gershenfeld is author of "When Things Start to Think." (Henry Holt) He talks about his research into the future technology. This includes shoes with computers in them, Refrigerators that tell you when the milk is expired, and coffee cups that know how you like your coffee. He co-directs the Things That Think research consortium at the MIT Media Lab in Cambridge, Ma.

Bob Ortega is an investigative journalist for The Wall Street Journal. He's the author of the new book, "In Sam We Trust: The Untold Story of Sam Walton and How Wal-Mart Is Devouring America" (Times Business/Random House). The book looks at how Wal-Mart went from a tiny variety store in backwater Arkansas to one of the world's largest corporations. In doing so, Wal-Mart's business practices have been imitated by other businesses and criticized for its impact on communities, and treatment of workers.

Journalist and urban critic Roberta Brandes Gratz and an expert in downtown revitalization Norman Mintz. The two have collaborated on the new book "Cities: Back from the Edge: New Life for Downtown." (John Wiley & Sons). In the book they look at downtowns throughout the country that have come back to life and examine what revived them. Their recipe for success includes: preserving or introducing trolley traffic, developing farmers' markets, promoting short blocks, keeping government buildings downtown, and insuring citizen involvement in civic life.