Business, Economics and Finance

Sleep physiologist Martin Moore-Ede. He is founder and president of Circadian Technologies, Inc., which helps shiftworkers cope with night shifts and rotating work schedules. He provides assistance to companies that are open round the clock. Dr. Moore-Ede is a professor at Harvard Medical School, and is the author of the newly published "The Twenty-Four Hour Society: Understanding Human Limits in a World That Never Stops." (Addison Wesley).

Linguist Geoff Nunberg talks about the new knowledge fad. He says terms that include the word knowledge, like "knowledge workers" and "knowledge assets" are sweeping corporate and academic America.

Lawyer Sara Horowitz is the executive director of Working Today, an membership organization group for independent workers. Its roster includes independent contractors, the self-employed, freelancers, and part-timers. The group provides services (like health insurance group rates), education, and advocacy. (Working Today is located in New York City, tel: 212-366-6066, e-mail working 1@tiac.net; website: www.WorkingToday.org.

If your New Year's resolutions include getting a better grasp on your personal finances and putting money away for your retirement, you'll want to hear what my guest Mary Rowland has to say. She's written a new book called "A Commonsense Guide to Your 401(K)."

The University of California at Berkeley Professor of Sociology has a new book called "The Time Bind: When Work Becomes Home & Home Becomes Work." It's about how work has become the refuge for harried Americans who find the demands at home more difficult than those at work. It's based on her research, interviewing employees for three years at a Fortune 500 company.

Journalist Philip Hilts is a longtime correspondent on health and science policy for The New York Times. He broke the now-famous story of the Brown and Williamson tobacco industry papers, and is the author of "Smokescreen: The Truth Behind the Tobacco Industry Cover-Up." He'll discuss recent developments in the industry: the federal court ruling allowing the FDA to label tobacco a drug, and the historic admission by the Liggett Company that cigarettes are a health hazard and addictive.

Pack Underhill studies what is called retail anthropology, in which he tracks the habits of shoppers in order to learn the best way to convince them to make a purchase. His retail consulting firm, Envirosell, has helped big-name companies such as McDonald's, Levi Strauss, and Blockbuster to study their customers browsing and buying routines.

U.S. News and World Report reporter Eric Schlosser talks about his recent cover story "The Business of Porn." Schlosser followed the money trail to expose how pornography grew into a multi-billion dollar industry. He found that "Mom and Pop" neighborhood video stores have become some of the largest porn outlets.

Freelance journalist and music critic Fred Goodman. In a new book, "The Mansion on The Hill" Goodman chronicles how the record industry has changed rock 'n roll from the music of the counterculture to a billion dollar commercial enterprise. Goodman's past publications have appeared in The New York Times, Vanity Fair, New York, and Spy.

Founder and president of First Nations Development Institute, Rebecca Adamson. The organization helps Native Americans build sustainable economies. They fund projects which rely on traditional values and help tribal communities gain control of their land and natural resources. Adamson started the organization 16 years ago as a single mother. Now the Institute raises and distributes millions of dollars for micro-enterprises from coast to coast. Adamson was the recipient of one of Ms. Magazine's "Women of the Year Award."