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Why Product Brand Names Don't Mean What They Used To.

Linguist Geoff Nunberg considers the way brands are used now.

04:42

Other segments from the episode on July 6, 1999

Fresh Air with Terry Gross, July 6, 1999: Interview with Scott Anderson; Review of Dave Douglas Quintet's album "Convergence"; Commentary on commercial brands and language.

Transcript

˛7

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