Architect David Hoglund and Alzheimers expert Beth Deely. The two were instrumental in designing Woodside Place, a community for patients suffering from Alzheimers disease. Woodside Place, outside of Pittsburgh, was specifically designed to help clue patients into their surroundings through symbols and the building's layout. A three-year study of Woodside found that its new philosophy of nursing home design led to a slower rate of deterioration, and higher levels of socializing and physical activity. Hoglund works with Perkins Eastman Architects out of New York.