Terry Gross

Teenagers are the hottest consumer demographic in America. Media analyst Douglas Rushkoff examines the multi-billion dollar marketing industry aimed at teenagers in the new Frontline documentary The Merchants of Cool. (Tuesday, Feb. 27th at 10 PM). Rushkoff is also the author of Coercion: Why We Listen to What They Say (Riverhead books) about how our everyday decisions are influenced by marketers, politicians, religious leaders, and other forces.

Singer and musician David Johansen was the lead singer for the 70s pre-punk punk rock band New York Dolls. Later he performed as Buster Poindexter, a pompadour tuxedo wearing lounge lizard swing bandleader of the band Banshees in Blue. Now he has a new roots-music band and a new album of straight blues, David Johansen and the Harry Smiths.

Religion scholar Karen Armstrong. The best-selling author of The History of God, and The Battle for God, has a new book about the life of Buddha. From North India, Sidhatta Gotama, renounced normal life, leaving his wife and child to live alone and attain enlightenment. He found it through his own experiences, did not rely on a supernatural God, and fought against the cult of personality that would turn him into a leader. Instead the Buddha taught his disciples to discover the truth within themselves.