Sheldon Harnick

A revival of the 1963 musical She Loves Me opens Thursday on Broadway. Director Scott Ellis and lyricist Sheldon Harnick (whose Fiddler on the Roof is also back on Broadway) join Fresh Air.

Industrial musicals were like Broadway shows, only written and performed for corporate sales meetings or conventions. And as ridiculous as the songs were — "My bathroom, my bathroom is a private kind of place" — they were often delivered by very talented people.