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31:38

Wal-Mart And The 'Brave New World Of Business'

Historian Nelson Lichtenstein discusses the impact of Wal-Mart on both the American and the global economy in his new book, The Retail Revolution: How Wal-Mart Created a Brave New World of Business.

19:20

Retail Anthropologist Paco Underhill

Underhill studies and tracks the habits of shoppers in order to learn the best way to lead them to make purchases. His retail consulting firm, Envirosell, has helped big-name companies such as McDonald's, Levi Strauss and Blockbuster to study their customers' browsing and buying habits. He's the author of the book Why We Buy, and the new book Call of the Mall.

14:56

The Real J. Peterman.

Former mail order magnate J. Peterman. His text-heavy apparel catalogs spun stories of adventure, and earned him a place as a fictional character on the hit T-V series "Seinfeld." But his business failed, and now he's written an article in the current issue of "The Harvard Business Review" to tell what happened.

13:50

The "Retail Anthropologist."

"Retail Anthropologist" Paco Underhill. He studies and tracks the habits of shoppers in order to learn the best way to lead them to make purchases. His retail consulting firm, Envirosell, has helped big-name companies such as McDonald's, Levi Strauss, and Blockbuster to study their customers' browsing and buying habits. (REBROADCAST FROM 3-26-97) (Interview by Barbara Bogaev)

22:55

Why So Many American Department Stores are Going Out of Business.

Financial reporter John Rothchild. Rothchild's new book, "Going For Broke," is the story of Canadian financier Robert Campeau ("camp-o" with a long "o"). In the space of a few years, Campeau became one of the most powerful retailers in the world, having bought Brooks Brothers, Ann Taylor, Bonwit Teller, Jordan Marsh, Bloomingdales, and Filene's. He acquired his empire with seven billion dollars in loans and junk bonds, and when his empire collapsed, 50,000 creditors were after him and 8,000 workers lost their jobs.

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