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20:06

'First World Problems' with David Rakoff

Writer David Rakoff has a new collection of essays, Now, Don't Get Too Comfortable: The Indignities of Coach Class, the Torments of Low Thread Count, the Never-ending Quest for Artisanal Olive Oil, and Other First World Problems. Rakoff is a regular contributor to public radio's This American Life.

Interview
19:20

Retail Anthropologist Paco Underhill

Underhill studies and tracks the habits of shoppers in order to learn the best way to lead them to make purchases. His retail consulting firm, Envirosell, has helped big-name companies such as McDonald's, Levi Strauss and Blockbuster to study their customers' browsing and buying habits. He's the author of the book Why We Buy, and the new book Call of the Mall.

Interview
13:50

The "Retail Anthropologist."

"Retail Anthropologist" Paco Underhill. He studies and tracks the habits of shoppers in order to learn the best way to lead them to make purchases. His retail consulting firm, Envirosell, has helped big-name companies such as McDonald's, Levi Strauss, and Blockbuster to study their customers' browsing and buying habits. (REBROADCAST FROM 3-26-97) (Interview by Barbara Bogaev)

Interview
36:34

A Guide to Class in the United States

Historian Paul Fussel has observed nine distinct class categories in the United States. He says that, while belief in social mobility is strong in American culture, few people are able to move out of the class into which they were born.

Interview

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