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05:50

'Mad Men' Returns, With A British Invasion

When last we saw the ad men and women of AMC's Mad Men, the firm had just been bought by a British company and the Cuban missile crisis was underway. Critic David Bianculli offers a sneak peak at what additional drama the new season might hold.

33:11

Exploring the History of Presidential Ads

David Schwartz, chief curator of film at the American Museum of the Moving Image, talks about the history of political commercials, from their inception in 1952 to the present.

Schwartz is the organizer of the exhibit "The Living Room Candidate: Presidential Campaign Commercials 1952-2004." (This interview was first broadcast on July 29, 2004.)

15:52

Just the Facts: Political Watchdog Brooks Jackson

Jackson is the director of Annenberg Political Fact Check, a project that aims to reduce deception and confusion in U.S. politics. Jackson will talk about present-day political ads. Jackson reported on Washington and national politics for The Associated Press, The Wall Street Journal and CNN. He is the author of Honest Graft: Big Money and the American Political Process.

34:12

Co-Curator David Schwartz on Campaign Commercials

The new online exhibition at The American Museum of the Moving Image is called "The Living Room Candidate: Presidential Campaign Commercials 1952-2004". Schwartz is the chief curator of film at the museum. He'll talk about the history of political commercials from their inception in 1952 to the present.

18:20

Advertising Great Mary Wells Lawrence

Advertising great Mary Wells Lawrence. Her career spans the 1960s to the 1980s, and she created many memorable campaigns. She is responsible for the Alka-Selzer "Plop Plop Fizz Fizz," and the slogan, "I Love New York." Her new book is called A Big Life (in Advertising) (Knopf). She is a member of the Advertising Hall of Fame and the Copywriters Hall of Fame.

15:29

How Advertising Affected Customer's Perceptions of Suburu

Writer and former "New York Times" advertising columnist Randall Rothenberg's new book is "Where the Suckers Moon." He follows Subaru's ad campaign from start to finish, from choosing a new ad agency to the finished commercial's debut during the Superbowl.

49:53

An Ad Man Reflects

David Ogilvy is one of the founders of Ogilvy & Mathers, one of the top 4 advertising agencies in the world. He joins Fresh Air's Terry Gross to discuss what he believes is and is not an effective way to sell a product.

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