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21:28

The Men Behind AMC's Hit 'Mad Men'

The reign of AMC's Mad Men continues with a new season and another Emmy. Terry Gross discusses the show's success with executive producer Matthew Weiner and actors Jon Hamm and John Slattery.

33:11

Exploring the History of Presidential Ads

David Schwartz, chief curator of film at the American Museum of the Moving Image, talks about the history of political commercials, from their inception in 1952 to the present.

Schwartz is the organizer of the exhibit "The Living Room Candidate: Presidential Campaign Commercials 1952-2004." (This interview was first broadcast on July 29, 2004.)

15:52

Just the Facts: Political Watchdog Brooks Jackson

Jackson is the director of Annenberg Political Fact Check, a project that aims to reduce deception and confusion in U.S. politics. Jackson will talk about present-day political ads. Jackson reported on Washington and national politics for The Associated Press, The Wall Street Journal and CNN. He is the author of Honest Graft: Big Money and the American Political Process.

34:12

Co-Curator David Schwartz on Campaign Commercials

The new online exhibition at The American Museum of the Moving Image is called "The Living Room Candidate: Presidential Campaign Commercials 1952-2004". Schwartz is the chief curator of film at the museum. He'll talk about the history of political commercials from their inception in 1952 to the present.

18:20

Advertising Great Mary Wells Lawrence

Advertising great Mary Wells Lawrence. Her career spans the 1960s to the 1980s, and she created many memorable campaigns. She is responsible for the Alka-Selzer "Plop Plop Fizz Fizz," and the slogan, "I Love New York." Her new book is called A Big Life (in Advertising) (Knopf). She is a member of the Advertising Hall of Fame and the Copywriters Hall of Fame.

15:29

How Advertising Affected Customer's Perceptions of Suburu

Writer and former "New York Times" advertising columnist Randall Rothenberg's new book is "Where the Suckers Moon." He follows Subaru's ad campaign from start to finish, from choosing a new ad agency to the finished commercial's debut during the Superbowl.

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