Vampires in mass media

The third season of HBO's vampire soap True Blood is now out on DVD. TV critic David Bianculli says the show's success proves that vampires -- more than werewolves, zombies or witches -- will turn out to be the most durable media monsters of all.

HBO's vampire series True Blood returns with its third season Sunday. TV critic David Bianculli says the series is different from other vampire dramas appearing on screen these days -- including the phenomenally popular Twilight movie series. For the most part, he says, it's not about denial and restraint. It's about giving in.