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Pollster David W. Moore.

Pollster David W. Moore is the Director of the Survey Center at the University of New Hampshire, where he also teaches political science. His polling results have been picked up by all the T-V networks and most of the major newspapers and newsmagazines in the country. He's written a new book about the history of polling, called "The Superpollsters: How The Measure and Manipulate Public Opinion." (Four Walls Eight Windows Press)


Personality Politics.

Author Robert Schmuhl, Professor and Director of the Program on Ethics and Media at the University of Notre Dame. His new book is "Statecraft and Stagecraft: American Political Life in the Age of Personality." (published by Notre Dame Press). He'll talk with Terry about the personalities in this year's election.


Lessons on Political Journalism from the 1992 Campaign

Media and Political Correspondent for The L.A. Times, Tom Rosenstiel. During the 1992 Presidential campaign, he followed the ABC news team to see how the news media and the candidates affected each other and the campaign. His new book is "Strange Bedfellows: How Television and the Presidential Candidates Changed American Politics, 1992."


Leonard Downie Jr. and Robert G. Kaiser

The two Washington Post journalists have co-written the book, The News about the News: American Journalism in Peril. (Knopf) Downie has been at the paper since 1964. Hes been executive editor since 1991. Kaiser joined the Post in 1963 and is now associate editor and senior correspondent. Their book is an investigation of why the journalism we watch and read is so bad. They offer suggestions on how to improve the institution.


From Direct Mail to 'America's Right Turn'

Richard Viguerie is considered the "funding father" of the conservative movement. In the 1970s and 80s he pioneered direct mail political fundraising. He is a co-author of America's Right Turn: How Conservatives Used New and Alternative Media to Take Power. He now heads the organization American Target Advertising Inc.


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