In his new book, The Everything Store, journalist Brad Stone says Amazon "ended up forever changing the way we shop and read." He says CEO Jeff Bezos started out selling books, but always had the intention of turning the online market into a company that sold everything.
Amazon founder Jeff Bezos is now the richest man in the world, with an empire that stretches from Hollywood to Whole Foods — and even into outer space.
The new PBS FRONTLINE documentary, Amazon Empire: The Rise And Reign Of Jeff Bezos, investigates how Bezos transformed Amazon from an online bookseller into a trillion-dollar business that's unprecedented in its size and reach. Director James Jacoby, who worked with fellow filmmaker Anya Bourg on the project, calls the company an "inescapable part of our modern lives."