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Alexis Madrigal

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07:13

Netflix Built Its Microgenres By Staring Into The American Soul.

Fresh Air tech contributor Alexis Madrigal counted 76,897 microgenres on the online streaming and DVD rental service, many of which are bizarrely personalized (Violent Action Thrillers Starring Bruce Willis, Tearjerkers From The 1970s). He says the company "knows you."

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05:06

Can Pinterest Compete With Google's Search?

Pinterest has created a database of things that matter to humans. And with a programming team that's largely been hired away from Google, the company has begun offering what it calls "guided search."

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